Media promotions and live events are a central component of modern-day marketing and advertising strategies. The need for brands and entertainment organizations to seek authentic consumer engagement has increased. From influencer-driven promotion and experiential campaigns to ticket giveaways and branded activations, the pressures of producing and turning events around based on demand have created creative demands. Consequently, compliance has become a secondary concern rather than a primary standard.
On 17 January 2025, DORA entered into application across the EU, closing two years of preparation that left most financial entities still working through what compliance required. Over a year later, many of those same teams manage record volumes of regulatory change through the tools they used before DORA existed: spreadsheets and shared inboxes.