Creating Great Compliance Training in a Digital World

Compliance training that grabs your audience's attention and doesn't let go 

Creating Great Compliance Training in a Digital World will help you understand how to “sell compliance” to your workforce and make the compliance message matter. 

Today, in a world of Facebook and endless cat videos, grabbing people’s attention is a problem for anyone who has to get a message out—whether you’re an advertising copywriter or a compliance training manager.

So if you create or deliver content—in any format—and you want that content to matter, you have to operate like a professional creative (or find vendors or team members who can).

Start by assuming you have a completely uninterested audience and it’s your job to make them pay attention. You have to get your ideas straight and then work hard to craft your message, so it’s appealing, interesting, even visually well-designed.

Even when you’re able to make your training mandatory—maybe even especially then.

You’ll learn proven strategies and tactics, such as:

• How to focus on what the law means, not what it says
• Why you should think like a lawyer, but talk like a human
• The art of persuasion versus providing information
• How to master the practical aspects of course creation
• Finding ways to measure and manage your training’s impact

This book contains resource guides on:

Selling Compliance; Training Across the Generations: Reaching Millennials   |   Six Things I Wish I Had Known about Compliance Training When I Started   |   How Cisco Improved its Training by Listening to Our Audience